- Just write, don’t be scared or over think it
- Write with empathy – people enjoy reading content that they can relate to
- Take the good and constructive criticism with the bad
- Cut corners – blogs are not a masterpiece of the most perfect content ever crafted
- Show personality and have a unique voice that will stand out
As we know, blogging and engaging in social media can present risks and challenges for healthcare, so executing best practices in a tactful and graceful way is certainly important. Mary Beth Thomsen goes a little more in-depth with tips for healthcare social media in particular include:
- Well balanced level of sharing within the Rule of Thirds – 1/3 about yourself, 1/3 about the industry and 1/3 about personal interactions.
- Use of images and photos are super important.
- Take the compliments with the complaints but don’t take the complaints personal.
- Be clever and catchy in order to encourage interactions.
- Short is sweet but be sure to check for grammar!
- Be approachable to your audience by posting like a human – not an automated social media robot.
John Lynn, the founder of the healthcare blog network, HealthcareScene.com, demonstrates a well-executed blog strategy and strong use of best practices. From blogging real-time comments on social media regarding current healthcare topics, to sharing interviews with industry leaders, to fun and unique posts that add light humor to this normally less-than-sexy industry of healthcare, John Lynn is demonstrating that social media can really be executed in any industry, despite risks and challenges.
I know by this point, it has begun to sink in that Mayo Clinic is a healthcare-social-media-maven, but, I’m going to raise the example again. Mayo Clinic also demonstrates successful social media strategies and are strictly held to HIPAA compliance regulations. By using a broad spectrum of platforms, frequently yet relevantly posting quality and self-generated content and creating a human engagement, the organization achieves their mission “To inspire hope and contribute to health and well being” one post at a time.