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Image Courtesy of smarnad on

Inbound marketing wizards at Hubspot promote blogging and social media best practices and tips on their very own blog. Things like…

  • Just write, don’t be scared or over think it
  • Write with empathy – people enjoy reading content that they can relate to
  • Take the good and constructive criticism with the bad
  • Cut corners – blogs are not a masterpiece of the most perfect content ever crafted
  • Show personality and have a unique voice that will stand out


As we know, blogging and engaging in social media can present risks and challenges for healthcare, so executing best practices in a tactful and graceful way is certainly important. Mary Beth Thomsen goes a little more in-depth with tips for healthcare social media in particular include:

  • Well balanced level of sharing within the Rule of Thirds – 1/3 about yourself, 1/3 about the industry and 1/3 about personal interactions.
  • Use of images and photos are super important.
  • Take the compliments with the complaints but don’t take the complaints personal.
  • Be clever and catchy in order to encourage interactions.
  • Short is sweet but be sure to check for grammar!
  • Be approachable to your audience by posting like a human – not an automated social media robot.


Image Courtesy of John Lynn’s actual Twitter page

John Lynn, the founder of the healthcare blog network,, demonstrates a well-executed blog strategy and strong use of best practices. From blogging real-time comments on social media regarding current healthcare topics, to sharing interviews with industry leaders, to fun and unique posts that add light humor to this normally less-than-sexy industry of healthcare, John Lynn is demonstrating that social media can really be executed in any industry, despite risks and challenges.


Image Courtesy of Mayo Clinic’s actual Twitter page

I know by this point, it has begun to sink in that Mayo Clinic is a healthcare-social-media-maven, but, I’m going to raise the example again. Mayo Clinic also demonstrates successful social media strategies and are strictly held to HIPAA compliance regulations. By using a broad spectrum of platforms, frequently yet relevantly posting quality and self-generated content and creating a human engagement, the organization achieves their mission “To inspire hope and contribute to health and well being” one post at a time.